WorkbookPositioning & brand60 minutes
Competitor Analysis
A one-page map of who else serves your customer.
You're never really competing with 'no tool'. You're competing with a habit. Map the habit — then find the crack.
Use when
You know the customer. You're not yet sure of the wedge.
Time
60 minutes
You walk away with
A comparison you can hand to a co-founder — and a clear opening.
Interactive workspaceEvery field autosaves to this device.Keep your draft, export it or share it using the tools below.
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Autosaved · Saved
01
The real alternatives
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02
The comparison matrix
Pick 4 competitors. Score each 1–5 on the axes that matter to your ICP. Be honest.
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03
The wedge
Draft instructions · Find the wedge
You are a strategy partner. Given the competitor matrix and the ICP below, return: (1) the single axis where I can credibly be best, (2) who I quietly lose to and why, (3) the three-word wedge I should own. Be direct.
Matrix:
{PASTE_MATRIX}
ICP:
{PASTE_ICP}Paste into ChatGPT, Claude, or the Aurygine workspace.