WorkbookIdea & validation45 minutes
ICP Builder
One customer, named specifically, buys first.
The narrower the customer, the sharper the product. This turns 'small businesses' into 'independent dentists in France with 1–3 chairs' — specific enough to write to.
Use when
You keep saying 'anyone can use it' — and no-one is buying.
Time
45 minutes
You walk away with
A one-page ICP: who they are, what they've tried, and where you find them.
Interactive workspaceEvery field autosaves to this device.Keep your draft, export it or share it using the tools below.
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Autosaved · Saved
01
Name the person
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02
What they already do about it
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03
The pitch you'd use in an elevator
Draft instructions · Generate the elevator pitch
You are a positioning expert. Using the ICP below, write three versions of a 25-word elevator pitch. Each version starts with 'For [ICP] who [trigger], we [what], unlike [alternative].' Voice: calm, specific, no hype. ICP:
{PASTE_YOUR_ICP_HERE}Paste into ChatGPT, Claude, or the Aurygine workspace.